Film Courage: What does writing a marketable screenplay mean?
Wendy Kram, Consultant for screenwriters, directors, production companies: Great question, probably one of my favorite questions. I often say that you can have a great idea, super-high concept (I think I referenced previously)…I’ve heard story ideas and I go “Oh my gosh, that is great!” I want to option it before I even read it and then I read it and it’s not well-executed. So if you have a great concept that’s not well-executed, chances are that it will not sell. If you have a high-concept that is well-executed, you have a much better chance of it getting sold.
Conversely, you can have a project that is totally not high-concept but if it is beautifully executed, it then becomes marketable. So for example, if we take a movie like JUNO (and I’ll define high-concept). High-concept is THE HANGOVER, a bunch of guys…you know from the movie poster…I mean a lot of your audience knows what high-concept is but there are those who don’t and it’s terminology we use a lot and it’s basically where the concept is very big and immediately recognizable from the movie poster…(Watch the video on Youtube here).
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